The Challenge

Harborline Outfitters runs 14 stores and a fast-growing online shop across the Pacific Northwest. Every fall, the company needs hundreds of extra sales associates, stockroom staff and warehouse packers to keep up with holiday orders. This year, online sales were forecast to grow by 30%, which meant even more warehouse shifts to fill.

In past years, the two-person recruiting team relied on paper applications, walk-ins and spreadsheets. Hiring often dragged into late November, leaving stores short-staffed during the busiest weeks of the year.

• An average time-to-hire of 21 days for hourly roles

• Nearly one in three scheduled interviews ended in a no-show

• No single view of applicants across stores and the warehouse

The Solution

In early September, Harborline moved its entire seasonal hiring campaign onto Verixa. The team built one repeatable workflow that every store manager could follow without extra training.

• Published verified job listings for 22 seasonal roles in a single afternoon

• Used smart job matching to surface local candidates with retail or warehouse experience

• Let applicants pick their own time slots with interview scheduling and automatic text reminders

• Tracked every applicant in one shared applicant tracking pipeline, sorted by location

The Results

By the end of October, Harborline had hired more than 320 seasonal team members, all trained and on the floor before Black Friday. Average time-to-hire dropped from 21 days to just 8, and automated reminders cut interview no-shows by 45%.

Store managers now spend their time coaching new hires instead of chasing paperwork. The team also saved its strongest seasonal workers to a talent pool, giving them a head start on next year's campaign. More than 40 seasonal hires have since accepted permanent roles.

For the first time, we walked into the holiday season fully staffed. Verixa gave our store managers a simple process they actually enjoyed using. - Rachel Kim, Director of Talent Acquisition